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EXECUTIVE SUMMARY
Araf Industries was founded by the late Ayob Dada and his wife Rashida Dada in the year 2000. It was formed with a view to servicing the lower end of the hardware market, a market which had been ignored by the main stream.
From small beginnings the company has slowly but steadily grown and indeed for the last 5 years has shown double digit growth. Customer numbers have increased steadily together with an increase in the sku count has resulted in average revenue per customer increasing. Araf has early in the 2020 financial year moved into larger warehouse premises which together with increased automation and use of technology poises Araf for further growth.
Product Sourcing & Quality
Araf Industries is a leading distributor, sourcing a diverse range of products from countries such as China, India, Malaysia, Russia, and Turkey.
Our product lineup includes ironmongery, tools, garden tools, plumbing/sanitary ware, electrical supplies, and decorative items. What sets us apart is our ability to offer products of equal or superior quality at significantly lower prices compared to the local market.
This commitment to value extends to our range of décor products, including polystyrene cornices, ceiling panels, laminated, and vinyl flooring, which have gained popularity due to their design, pricing, and overall quality. At Araf Industries, we’re dedicated to delivering value without compromise.
We are the Proud Owners of the following Trademarked Brands
